June Strategy Session: How to Run a Successful Marketing Campaign

Whether you're promoting an event, launching a new service, filling a training, or growing your practice, successful marketing is about much more than posting on social media or sending an email and hoping for the best.

In this workshop, you'll learn how to create and execute a strategic marketing campaign that attracts the right people, builds trust, and increases registrations, bookings, and sales.

We'll cover:

✨ Campaign Foundation

• Defining clear goals and objectives

• Understanding your audience

• Creating an offer people actually want

• Crafting messaging that resonates and converts

✨ What You Need Before You Promote

• Landing pages that convert

• Lead capture systems

• Email automations and follow-up sequences

• Setting yourself up for success before launch day

✨ Content & Promotion Strategy

• Creating graphics and marketing assets

• Social media content planning

• Email marketing strategy

• Partnerships, referrals, and community outreach

• Repurposing content to maximize your time and reach

✨ Paid Advertising Basics

• When ads make sense—and when they don't

• Understanding campaign objectives

• Audience targeting fundamentals

• How paid ads fit into an overall marketing strategy

✨ Campaign Planning & Execution

• Building a realistic marketing timeline

• Pre-launch, launch, and follow-up phases

• Campaign checklist and workflow

• Avoiding common marketing mistakes

✨ Measuring Success

• What metrics actually matter

• Tracking registrations, bookings, and conversions

• Optimizing your campaign as you go

Whether you're a wellness practitioner, healer, coach, bodyworker, educator, or purpose-driven entrepreneur, you'll leave with a clear framework you can apply to your next event, service, training, or offer.

Because your work deserves more than random posts and crossed fingers—it deserves a strategy. 💜

Event Details

📅 June 22

⏰ 9:00 AM – 11:00 AM

📍 TARRA – 865 Albion St, Suite 250, Denver, CO

💻 In-person | Please be prepared to take notes

Can’t make it live? Attend on Zoom or register to receive the recording.

Investment

$85 for non-members

Included for Hummingbird Members, active 1:1 Marketing Strategy & Guidance clients, and Done-For-You clients during the time we are working together.

Please note: If you’ve purchased a Strategy Audit Only service, this workshop is not included but you’re welcome to attend at the standard or member rate.